2008 Rank Brand Country of Origin Sector 2008 Brand Value ($m) 1 Uniteda States Beverages 66,667 2 United States Computer Services 59,031 3 United States Computer Software 59,007 4 United States Diversified 53,086 5 Finland Consumer Electronics 35,942 6 Japan Automotive 34,050 7 United States Computer Hardware 31,261 8 United States Restaurants 31,049 9 United States Media 29,251 10 United States Internet Services 25,590 11 Germany Automotive 25,577 12 United States Computer Hardware 23,509 13 Germany Automotive 23,298 14 United States Personal Care 22,689 15 United States Financial Services 21,940 16 France Luxury 21,602 17 United States Computer Services 21,306 18 United States Tobacco 21,300 19 United States Financial Services 20,174 20 Japan Automotive 19,079 21 Republic of Korea Consumer Electronics 17,689 22 Sweden Apparel 13,840 23 United States Computer Software 13,831 24 United States Computer Hardware 13,724 25 Japan Consumer Electronics 13,583 26 United States Beverages 13,249 27 United Kingdom Financial Services 13,143 28 Switzerland Beverages 13,056 29 United States Sporting Goods 12,672 30 United States Transportation 12,621 31 Germany Computer Software 12,228 32 United States Computer Hardware 11,695 33 United States Alcohol 11,438 34 United States Financial Services 11,399 35 Sweden Home Furnishings 10,913 36 Japan Computer Hardware 10,876 37 United States Financial Services 10,773 38 United States Financial Services 10,331 39 United States Food 9,710 40 Japan Consumer Electronics 8,772 41 Switzerland Financial Services 8,740 42 United States Financial Services 8,696 43 Netherlands Diversified 8,325 44 Canada Media 8,313 45 Italy Luxury 8,254 46 United States Internet Services 7,991 47 United States Computer Services 7,948 48 Germany Diversified 7,943 49 United States Automotive 7,896 50 United States Automotive 7,609 51 France Personal Care 7,508 52 United States Media 7,193 53 Germany Automotive 7,047 54 United States Financial Services 7,022 55 France Financial Services 7,001 56 United States Food 6,646 57 United States Personal Care 6,437 58 United States Internet Services 6,434 59 United States Computer Hardware 6,393 60 France Luxury 6,355 61 United States Food 6,105 62 Spain Apparel 5,955 63 Switzerland Food 5,592 64 United States Restaurants 5,582 65 United States Internet Services 5,496 66 France Food 5,408 67 Germany Automotive 5,407 68 United States Diversified 5,288 69 United States Personal Care 5,264 70 Germany Sporting Goods 5,072 71 Switzerland Luxury 4,956 72 Republic of Korea Automotive 4,846 73 Canada Consumer Electronics 4,802 74 United States Personal Care 4,636 75 Germany Automotive 4,603 76 France Luxury 4,575 77 United States Apparel 4,357 78 Japan Consumer Electronics 4,281 79 Switzerland Luxury 4,236 80 United States Luxury 4,208 81 United States Restaurants 4,097 82 Germany Financial Services 4,033 83 France Alcohol 3,951 84 United Kingdom Energy 3,911 85 United States Restaurants 3,879 86 Netherlands Financial Services 3,768 87 United States Consumer Electronics 3,721 88 United States Consumer Electronics 3,682 89 United Kingdom Alcohol 3,590 90 Japan Automotive 3,588 91 Italy Luxury 3,585 92 United States Personal Care 3,582 93 Italy Automotive 3,527 94 Italy Luxury 3,526 95 France Alcohol 3,513 96 United States Hospitality 3,502 97 Netherlands Energy 3,471 98 Germany Personal Care 3,401 99 United States Transportation 3,359 100 United States Financial Services 3,338
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